Tinned Fruit

Jim Newbery Front-end strategy for growing web product companies


Hire Jim

Hi. I’m, Jim. I was previously Director of Engineering at FanDuel and have over 20 years experience developing web applications and websites for companies like Sky, Channel 4 and FreeAgent.

I help growing web product companies with their front-end applications.

Here are some things I can help with:

Realise your product vision

Can your team build the web app to match your product vision?

The modern web provides a galaxy of capabilities, tools and frameworks. Which technical approach will make your users awesome and be easy to maintain?

Growing a product over the long term is hard. Maybe your team struggles with your existing user interface code. Do you start again or make gradual improvements?

You want to be able to launch innovative features. But you also want to cater to all your users, irrespective of the device they are using.

Front-end applications can be more complex to build and maintain than your back-end. But it’s hard to find front-end engineers with a solid software engineering background.

You’re starting out on a new project, but can’t agree the best approach. How do you get past opinions and build the right thing?

I can help your company tackle these challenges.

Why Jim?

Here’s why you should hire me:

I’m familiar with the challenges experienced by both plucky new startups and unicorns alike. I can help your company as you tread this path.

I’m trusted by:

… and many more.

I help web product teams build and maintain great front-end applications

Building a good web application isn’t just about slick visuals and the latest JavaScript framework.

It’s built for usability, accessibility, long-term learning, continuous improvement, and ease of support and maintenance.

I’ve got buckets of experience working with leaders, product managers, designers, engineers, marketing professionals and support staff to develop a technical web strategy that balances these aims.

Unlike big consulting companies and agencies, I focus on helping your team learn what works for you, not on short-term quick fixes that make me look good.

I work out of the beautiful city of Edinburgh, and focus mostly on web product companies and teams based in the UK.

Get in touch now and tell me a little bit about your current situation. I’ll get back in touch as quickly as I can.

Jim Newbery

What people say about me…

Jim was instrumental in building FanDuel into the cross-platform product it is today. He single-handedly built our first mobile website, and brought product and UX insight as well as technical implementation. Later, he architected and led the creation of our API, which now underpins our product ecosystem. Beyond his technical contribution he built an excellent team and helped the organization with its agile development approach. Inspiring, highly capable, and a positive problem solver, James was a pleasure to work with.

Tom Griffiths, Chief Product Officer and Co-Founder, FanDuel

Jim was instrumental in the growth and technical direction in FanDuel. His responsibilities covered technical direction for front-end, recruitment and development of the team and architectural improvements whilst balancing with business needs and direction. Jim is very well thought of, very easy to work with and his opinion was always sought. Pleasure to work with him, he would be an asset wherever he goes.

Eileen McLaren, VP Engineering, FanDuel

Jim is an exceptional front-end developer that helped establish, architect and implement a lot of the foundational products we now use. He is a great all rounder with a persona that is calm, authoritative and humble. He has helped me greatly in implementing front-end test-driven development and is not only respected but liked and known at all levels of the organisation.

Ehab Roufail, IS New Media Development Manager, Channel 4 Television

Get in touch

You can email me directly at [email protected]. Let’s talk!